Filtering Out All the [Market] Noise – ESW #264

Summary

There’s a LOT of noise in the security industry. We’ve catalogued over 10,000 cybersecurity products and each of the companies behind these products has a marketing team, a twitter account, a blog, and a ton of content to blast at enterprise security buyers.

There’s an interesting connection between GreyNoise’s product, founder, and principles. While building a product that filtered out the noise that wastes most security operations teams’ time, Andrew was dead set against building a startup that resembled the typical security startup.

We’ll discuss Andrew’s unique path to market, the latest features of GreyNoise, and where the lines are drawn between malicious and benign scanning.

There’s a LOT of noise in the security industry. We’ve catalogued over 10,000 cybersecurity products and each of the companies behind these products has a marketing team, a twitter account, a blog, and a ton of content to blast at enterprise security buyers.

There’s an interesting connection between GreyNoise’s product, founder, and principles. While building a product that filtered out the noise that wastes most security operations teams’ time, Andrew was dead set against building a startup that resembled the typical security startup.

We’ll discuss Andrew’s unique path to market, the latest features of GreyNoise, and where the lines are drawn between malicious and benign scanning.

Read the transcript